What Sustainability Means To Us

We all know that the climate crisis is upon us, we have heard that term time again.

'Sustainability' It’s a favourite buzzword loved by all. By what does it really mean?

Sustainability today is associated with being green and climate conscious, is that truly enough? As we are in the deep end of the greatest global crisis we as humans have ever experienced. Should we be taking an alternative approach, possibly beginning actively improving the world around us?

Only 35 years ago in the UN was this term first coined. Fast forward in modern society it is highlighted and promoted to market ones own product and business. We have reached a point when cleaning the surface just isn’t enough.

Regeneration is the new approach to keeping ‘sustainable’ - an idea that builds on the foundation that is given to us by sustainability. As sustainability isn’t an end goal but merely a step in the right direction we are making progress, we can go even further and develop restorative and regenerative cultures. Reminding us what nature really means to us. It has deep roots and meaning to many global indigenous communities. This is something we have fallen away from and must come back to. It isn’t a far away plan, it is something we can adapt today!

Regeneration tries to heal the social, economical, and ecological conditions by focusing on the uniqueness of the individual's collective and place. In order to create resilience in the future we must think of change that includes us and the planet. By transforming the system around us. We can redesign over and over again to best reintroduce life at the center.

As a business it is vital to not only educate yourself through the lens of the climate and ecological emergency but teach others and set examples by truly staying conscious of nature and our planet.